What the VPM owns
The Vice President Membership owns the front end of the club experience: guests, follow-up, onboarding, and retention. If a guest arrives once and never comes back, that is often a VPM systems problem, not a guest problem.
A strong VPM makes it easy for guests to understand what the club does, what membership costs, and how to take the next step without feeling pressured.
Guest-to-member workflow
The most useful membership system is simple: capture the guest name and contact information, send a follow-up message quickly, invite the guest back, and make the membership path visible.
- -Prepare a guest welcome message before the meeting starts.
- -Keep a follow-up list for everyone who visited in the last month.
- -Coordinate with the President and Secretary on membership paperwork.
- -Ask returning guests whether they want to participate or simply observe again.
- -Make sure the club has a repeatable orientation process for new members.
Retention is part of membership
The VPM role is not just about bringing people in. It is about making the club feel worth returning to. That means clear communication, a friendly atmosphere, and a process that helps new members move into roles quickly.
What to do in the first 30 days
Review the guest list, confirm the current follow-up workflow, and ask the club how it currently handles onboarding. Then build a simple membership pipeline so no visitor is lost between the meeting and the next contact.