What the VPPR owns
The Vice President Public Relations coordinates the club’s publicity and brand presence. That includes keeping the club visible to prospects, keeping event information current, and making sure the club looks consistent across platforms.
Good VPPR work is steady, not dramatic. People should be able to find the club, understand what it offers, and see recent activity without having to hunt for information.
A simple publicity workflow
The easiest PR workflow is a small calendar with repeating tasks: update the website, post the meeting announcement, share a speaker highlight, and refresh any event or open-house promotion.
- -Keep the website, meeting time, and contact info current.
- -Promote speaking opportunities and open meetings before they happen.
- -Use brand-safe images, logos, and template assets.
- -Coordinate with the VPM when the club is trying to attract guests.
- -Track which messages actually bring people back to the club.
What to do in the first 30 days
Audit the club’s current public pages, social accounts, and promotional material. Then build a simple calendar so you are not inventing a new message every week.
What good looks like
A strong VPPR makes the club easy to discover and easy to trust. The club should look active, current, and consistent even when the officer is not posting every day.