Team Collaboration · Level 4 · Project 3
Public Relations Strategies
How to build a positive public image and communicate effectively with external audiences
Speech Timing
Target time for this project: 10–12 minutes
10 min
Green Light
Start of range
11 min
Yellow Light
Midpoint warning
12 min
Red Light
Maximum time
Step-by-Step Guide
1
Identify an organization, cause, or club that needs better public visibility
2
Develop a basic PR plan: target audience, key messages, channels
3
Create one piece of PR content (press release, social post, newsletter)
4
Share your content with the intended audience
5
Give a 10–12 minute speech about the experience and results
5 Tips for Success
- ✓PR is about building relationships, not broadcasting — make it two-way
- ✓Know your audience before crafting any message
- ✓Consistency of message matters more than quantity
- ✓Measure what you can — open rates, shares, attendance
- ✓Connect PR skills to your club officer role for immediate practice