Persuasive Influence · Level 3 · Project 3
Present A Proposal
How to structure and deliver a persuasive proposal to a decision-making audience
Speech Timing
Target time for this project: 5–7 minutes
5 min
Green Light
Start of range
6 min
Yellow Light
Midpoint warning
7 min
Red Light
Maximum time
Step-by-Step Guide
1
Identify a real or realistic problem that your proposal will solve
2
Research your solution and gather supporting data or examples
3
Structure your proposal: problem, solution, benefits, call to action
4
Anticipate objections and prepare responses
5
Deliver your proposal speech and invite questions or feedback
5 Tips for Success
- ✓Lead with the problem — get the audience to feel the pain before offering the solution
- ✓Use specific numbers and outcomes rather than vague benefits
- ✓Your call to action must be clear and achievable
- ✓Rehearse handling a tough objection — it builds confidence
- ✓Practice with a timer — proposal speeches can run long without discipline